Top Resources on Audience Engagement

During my research I crossed my path with few sources that kept giving. Below you find examples on my favourite sources of audience development in 2025!

The Audiencers

An online publication and community created by the team behind Poool, focused on practical strategies for audience growth, engagement, and monetization. Aimed at media professionals, it offers case studies, templates, and best practices on topics like habit formation, reader revenue, and conversion funnels. It was paywalled during my research—worth every penny!

The Rebooting Show

The Rebooting Show is a podcast and a newsletter hosted by Brian Morrissey, focused on the business of media. It features conversations with publishers, editors, founders, and executives about how to build sustainable, modern media companies. Topics include revenue models, subscriptions, advertising, product strategy, and organizational change. The show complements Morrissey’s newsletter The Rebooting, and offers behind-the-scenes insights into what’s working (and not) in today’s media landscape.

Better News

Practical resource hub from the American Press Institute, designed to help news organizations grow through stronger audience engagement and revenue strategies. It offers detailed how-to guides, case studies, and frameworks on topics like audience funnels, reader revenue, product thinking, and organizational change—grounded in real newsroom experiences and built for action.

Guide to Audience Revenue and Engagement

Published in 2018 (!) by the Columbia Journalism Review and the Tow Center, this guide lays out a practical framework for building sustainable audience revenue. Packed with case studies and tactical advice, it’s a must-read for creating loyalty-driven funnels. Co-written by the legendary Elizabeth Hansen. I’m glad I discovered it late; otherwise, I might never have started my own project.