Top Resources on Audience Engagement
During my research I crossed my path with few sources that kept giving. Below you find examples on my favourite sources of audience development in 2025!
The Audiencers
An online publication and community created by the team behind Poool, focused on practical strategies for audience growth, engagement, and monetization. Aimed at media professionals, it offers case studies, templates, and best practices on topics like habit formation, reader revenue, and conversion funnels. It was paywalled during my research—worth every penny!
Better News
Practical resource hub from the American Press Institute, designed to help news organizations grow through stronger audience engagement and revenue strategies. It offers detailed how-to guides, case studies, and frameworks on topics like audience funnels, reader revenue, product thinking, and organizational change—grounded in real newsroom experiences and built for action.
Guide to Audience Revenue and Engagement
Published in 2018 (!) by the Columbia Journalism Review and the Tow Center, this guide lays out a practical framework for building sustainable audience revenue. Packed with case studies and tactical advice, it’s a must-read for creating loyalty-driven funnels. Co-written by the legendary Elizabeth Hansen. I’m glad I discovered it late; otherwise, I might never have started my own project.
Favourite sources on LinkedIn
Silja Tenhunen (Finnish only!)