Top resources on audience engagement
Essential reading
An online publication and community by the team behind Poool, focused on practical strategies for audience growth, engagement, and monetization. Case studies, templates, and best practices on habit formation, reader revenue, and conversion funnels.
Podcast and newsletter hosted by Brian Morrissey, focused on the business of media. Conversations with publishers, editors, founders, and executives about building sustainable, modern media companies.
Practical resource hub from the American Press Institute. How-to guides, case studies, and frameworks on audience funnels, reader revenue, product thinking, and organizational change.
Published in 2018 by the Columbia Journalism Review and the Tow Center, this guide lays out a practical framework for building sustainable audience revenue. Packed with case studies and tactical advice.
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Thomas Baekdal (LinkedIn)
Khalil A. Cassimally (LinkedIn)
Ezra Eeman (LinkedIn)
Ryan Y. Kellett (LinkedIn)
Tove Mylläri 🇫🇮 (LinkedIn)
Olutta ja analytiikkaa 🇫🇮 (Spotify)
Heiko Scherer (LinkedIn)
News Alchemists (Newsletter by Mattia Peretti)
Silja Tenhunen 🇫🇮 (LinkedIn)