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Audience Engagement for Journalism
Audience engament
Introduction
Audience
Engagement
Goals of audience engagement
Audience development in organizations
Change Management
Toolkit
Defining Audience
Defining and measuring engagement
Actionable Engagement
Top resources on audience engagement
About
The Project
Changelog
Audience Engagement for Journalism
Audience engament
Introduction
Audience
Engagement
Goals of audience engagement
Audience development in organizations
Change Management
Toolkit
Defining Audience
Defining and measuring engagement
Actionable Engagement
Top resources on audience engagement
About
The Project
Changelog
Folder: Audience engament
Back
Introduction
Audience
Engagement
Goals of audience engagement
Audience development in organizations
Change Management
Folder: Toolkit
Back
Defining Audience
Defining and measuring engagement
Actionable Engagement
Top resources on audience engagement
Folder: About
Back
The Project
Changelog

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This project thrives on collaboration. Spot something that's off, think we missed a critical point, or have a fresh insight, tool, or idea to share? Maybe you just want to nerd out on audience engagement and dive deep into the details? We'd love to hear from you—drop your thoughts below and let's build something meaningful together!

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Read it like a book!

Audience Engagement

  • Introduction

  • Audience

  • Engagement

  • Goals of Audience Engagement

Toolkit

  • Audience Segmentation

    • User Needs

    • User Personas

    • Psychographic Segmentation

  • Defining and Measuring Engagement

    • Full funnel KPI’s by Condé Nast

    • Engagement score by The Wall Street Journal

    • Reader State Model by The Atlantic

    • Performance measurement frameworks

  • Actionable Engagement

    • Platform strategy inspired by Condé Nast

    • First best actions by The Atlantic

  • Top Resources on Audience Engagement

About

  • The Project

  • Changelog